Project Description

Overview

Saverio Canepa played a critical role as the executive responsible for executing the recovery plan of the iconic hat company, Borsalino. As the leader of the project, Saverio oversaw the comprehensive restructuring efforts aimed at reducing costs, improving operational efficiency, and increasing revenue. He worked closely with the team to develop a comprehensive plan based on thorough due diligence and analysis of Borsalino’s financial and operational performance.

Client Profile

Borsalino is a historic Italian luxury hat manufacturer founded in 1857 in Alessandria, Italy. The company is known for producing high-quality hats made from the finest materials, including its iconic fedoras and Panama hats. Borsalino has become a symbol of Italian elegance and style, and its hats have been worn by many famous individuals throughout history, including Hollywood stars and world leaders.

Approach

In the specific project of acquiring and restructuring Borsalino, Saverio Canepa and his team took a comprehensive approach that focused on preserving the iconic brand while also addressing the company’s financial challenges. The approach included several key steps:

  1. Conducting Due Diligence: The team conducted a thorough analysis of Borsalino’s financial and operational performance, with the aim of finding a new investor to save the historical brand.
  2. Developing a Comprehensive Restructuring Plan: Based on the due diligence results, the team developed a comprehensive restructuring plan that aimed to reduce costs, improve operational efficiency, and increase revenue. The plan included streamlining production processes, improving supply chain management, and expanding product lines to target new customer segments.
  3. Findind a new investor appointing new management: The team also find the new investor appointed new management to oversee the restructuring efforts, bringing in experienced executives with a track record of success in luxury goods and retail. This included a new CEO, as well as experts in finance, operations, and marketing.
  4. Focusing on Brand Reputation: Throughout the process, the team was careful to maintain and enhance Borsalino’s reputation as a luxury brand with a rich heritage, while also making strategic investments in marketing and branding

Overall, Saverio’s approach in the Borsalino project was characterized by a focus on preserving the brand’s heritage while also driving innovation and growth. Through a combination of strategic restructuring, new management, and targeted marketing, the team was able to successfully revive Borsalino and position it for long-term success.

Results

Borsalino faced financial difficulties and was in danger of bankruptcy. However, in 2018, an investor led by Saverio Canepa successfully acquired the company and launched a major restructuring effort. Under the new ownership, Borsalino has been revitalized with a renewed focus on quality and craftsmanship. The company has also expanded its product lines and opened new stores in key international markets. Today, Borsalino continues to be a leading name in luxury hats, embodying the best of Italian style and craftsmanship