The problem
Between curiosity and mastery
Almost every entrepreneur and manager has tried a generative AI tool at least once. Very few feel genuinely at ease leading its adoption in their company.
This space — between personal curiosity and decision-making capability — is what executive training paths aim to fill.
Audience
Typical audience
▸Entrepreneurs and CEOs deciding whether and how to bring AI into their company.▸General managers and functional leaders coordinating digital transformation teams.▸Boards of directors seeking a structured update on AI investments.▸First-line teams (marketing, sales, operations, HR) wanting to integrate AI in daily work.▸Professionals — accountants, lawyers, consultants — interested in how AI is reshaping their professions.
Formats
Three formats, same concrete approach
Three flexible formats, adaptable to every company’s needs.
01Executive workshopIntensive working session in a full-day or dedicated weekend format. Starts from a real business scenario.
02Structured pathsProgrammes spread over 3-6 sessions, custom-built for the company. Each module includes hands-on exercises.
03Individual coachingOne-to-one paths for entrepreneurs or managers. Sessions start from the participant’s daily activities.
Programme
What you learn along the way
Six complementary thematic areas, from fundamentals to governance.
01AI fundamentalsHow language models actually work, what they can and cannot do, why they sometimes make mistakes.
02The art of promptingHow to formulate effective requests, structure complex prompts, obtain consistent outputs.
03Business use casesConcrete AI applications in business processes typical of the Italian mid-market.
04Evaluating projectsHow to tell a serious AI project from an overpromising one, how to estimate costs and returns.
05Governance and regulationSensitive data handling, vendor selection, AI Act, requirements for Italian SMEs.
06Change managementHow to introduce AI without triggering resistance, how to engage staff.
Outcomes
What you take home
▸A realistic view of what AI can (and cannot) do for your company today.▸The ability to critically assess AI projects, proposals and vendors.▸Operational skills for the professional use of the tools, applicable from day one.▸A common language within the management team.▸A plan of first steps, tailored to your business context.
Differentiation
Designed for those who decide, not those who code
These paths sit in a different space from technical courses and generalist webinars: designed for executives, with a trainer who has dual expertise (M&A advisor + professional AI use), real-world examples and Italian mid-market focus.
Not courses for those who code. Paths for those who decide.
